Cookies are small text files that are placed on your device (e.g., a computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners, though they can also be used to generate advertising based on your interaction.

Pixels are also a tool to understand how users interact with our website, however a pixel can track behaviour across different websites and platforms, which allows us more insight into what advertising might be of interest to you.

We use cookies and pixels for the following reasons:

Amplitude

This is a platform that uses cookies to track the behaviour of users based on their interactions with products on our website.

Facebook Connect

This uses a tracking pixel to measure your interaction with our website and can provide tailored adverts on this basis across other platforms (e.g. Facebook). This also occurs vice versa, where you may click on a Well advert on a social media platform, which will inform us of further interactions you may take, such as purchasing a product on our website.

Google Analytics

Google Analytics cookies collect website statistics helping us understand website traffic and visitor activity, including aggregating audience data for remarketing purposes. This provides us with information about how our site is being used and any errors, so we can make suitable improvements. Including perusal by partner organisations for marketing analytics & reporting purposes, working within the existing privacy framework for owned data sources derived from first- and third-party cookies.

Google Dynamic Remarketing

This uses cookies to target adverts to users who have previously visited our site or used our app.

Google Tag Manager

In order to monitor and provide diagnostics about system stability, performance, and installation quality, Google Tag Manager may collect some aggregated data about tag firing. This data does not include user IP addresses, or any measurement identifiers associated with a particular individual. Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, and diagnostics data noted above, Google Tag Manager does not collect, retain, or share any information about visitors to our customers’ properties, including page URLs visited

LegitScript

This cookie helps us ensure compliance with applicable regulations and maintain a safe online environment.

Shogun

This cookie enables us to enhance website design and provide a better user experience.

Tiktok Analytics

This uses a tracking pixel to measure your interaction with our website and can provide tailored adverts on this basis across other platforms (e.g. TikTok). This also occurs vice versa, where you may click on a Well advert on a social media platform, which will inform us of further interactions you may take, such as purchasing a product on our website.

Trustpilot

This uses a pixel to track where you have made a purchase of, for example, a Well product. You will then receive an email to provide feedback on your experience with Well.

We’d like to be able to show you relevant adverts on other platforms (e.g. social media) based on how you have previously interacted with our website. We only ever share your data with third parties in a non-personalised format, for example using manual or automatic advanced matching by combining hashed (anonymous) customer information with pixel events, improving attribution measurement for actions taken on site. Automatic advanced matching instructs the pixel to look for recognisable form fields and other sources on the website that contain information such as first name, surname and email address, along with the event or action that took place, which is then hashed into the visitor’s browser. After matching, the hashed information is promptly discarded.

We are required to gather consent for most cookies and pixels we use. We usually gather consent for each cookie or pixel we place on your device when you first visit our website. We will always ensure consent is unbundled, unambiguous and expressly confirmed by you.

You can block cookies from any website through your browser settings. If you share a computer with other users, accepting or rejecting the use of cookies will affect all users.

Please explore the following links to find out how to manage cookies on the most popular browsers:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Microsoft Internet Explorer
• Opera
• Apple Safari

To find information relating to other browsers, you should visit the browser developer's website.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

You can make a complaint or ask a question about how we have used your data by contacting our Data Protection Officer at dpo@well.co.uk.You can also write to us at:

Data Protection Officer (Legal Team)

Merchants Warehouse

21 Castle Street

Manchester

M3 4LZ

You are also entitled to complain to the UK’s data protection supervisory authority – which is the Information Commissioner's Office (“ICO”). You can find out more information about how to contact the ICO using the following link: https://ico.org.uk/global/contact-us/contact-us-public/ .

Alternatively, the ICO can be reached here:

Tel: 0303 123 1113

Address:

Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow

Chesire

SK9 5AF

We routinely review and update this policy, and we encourage you to continue to visit our website to stay informed about our use of cookies and pixels.