Well launches a local pharmacy experience like no other
Well, the UK’s largest independent pharmacy, is set to change the way consumers think about local pharmacies forever by introducing a radical new retail concept.
Everything people have come to expect from a local pharmacy will be challenged with the opening of its first ‘The Pharmacy Shop’ stores in Highgate, London, this May.
Gone are the days of the tiresome, dated products and tedious environments, as Well has introduced a new look, modern store and an impressive range of health and wellbeing products, wearable fitness technology, beauty and skin care products and thoughtful gifts. Alongside the usual great products from brands such as Nivea, L’Oréal, and Aveeno, there are new brands including Jawbone, Anatomicals, Burts Bees, Nuxe, Pukka, and Kaffee Fassett.
Alongside an impressive retail offering, and the healthcare advice you’ve come to expect, The Pharmacy Shop will see the launch of our unique ‘health kiosk’ which will give on-the-spot, digital health checks, including blood pressure, BMI and weight measurement.
Well has also introduced a ‘queue’ busting system in its new Pharmacy Shops which will allow customers who are simply picking up prescriptions to join a separate express queue, speeding up the shopping process for everyone.
Speaking about the new concept, Emma Smith, head of retail and marketing at Well, said: “We understand that people’s expectations of a local pharmacy are changing. Our customers are telling us that they want modern, quality, trend led products that still offer great value for money, along with more technology and advice to help them keep their health in check – all in one location that is convenient to them in their increasingly busy lives.
“Our new stores will challenge the idea of what a local pharmacy should be, even down to the way we talk. We know that healthcare advice can sometimes be confusing or littered with jargon, so we’re putting a stop to that by using clear, everyday language when we talk to our customers in all of the information we provide.”
John Nuttall, CEO of Well, said: “We’re bringing the local pharmacy into the 21st century and it will challenge everything consumers have come to expect. We’ve revitalised our offering, taking the best of the local pharmacy and creating a convenient shopping destination for all of our customers’ health and wellbeing needs.
“Our Pharmacy Shops play a vital role in the communities they serve and we know that convenience and locality is key. We’re looking forward to seeing how our new vision and retail concept is received.”
Well currently has over 7,000 employees based in 780 pharmacies across the UK and is planning to roll out The Pharmacy Shop concept, with another 11 stores planned for 2016: Reddish, Tranent, Corby, Castleford, Golborne, Tibshelf, Cannock, Llanybydder, Port Talbot, Llantwit Major and Brackla.